Website Design & Development
A professionally designed, mobile-friendly website customized to the business's brand, services, audience, and goals.
Independent Web Design / Functional by Design
PMW with a point of view.
Commissioned digital work for businesses that take their craft seriously. Individually art-directed, built to work, and designed to make the right impression.
- Art direction
- Development
- Hosting
- Maintenance
- Lead generation
commissioned digital art, built to work
Vol. 01 / 02
Commissioned digital artArt directionDevelopmentHostingMaintenanceLead generation
01Philosophy
Not decoration. Not just functionality. Both.
A website is part of how a business presents itself to the world. It should have a point of view, communicate what makes the business worth choosing, and make the next step obvious.
PMW brings art direction and practical development together: distinctive websites with a clear purpose, built around the business and the people it serves.
01
Individual Direction
The visual identity should reflect the business rather than forcing every client into the same look.
02
Function Comes First
Navigation, service information, contact forms, quote requests, and other features must work clearly and reliably.
03
Built for Real Business
The finished website should help potential customers understand the offer, build confidence, and take the next step.
02Application / Auto Detailing
Every finish tells a story.
From paint correction to complete details, present your services and craftsmanship with the clarity and visual precision your work deserves.
03Application / Landscaping
Good work changes a space.
From routine maintenance to complete outdoor transformations, showcase your services, document your projects, and make it easier for customers to request a quote.
Two applications of the same approach, not client case studies. Building for another trade? The work is quoted exactly the same way.
04Services
Made to look right. Built to work right.
Hosting & Maintenance
Ongoing hosting, routine technical upkeep, and agreed website support.
Services & Portfolio Presentation
Clear service information, pricing where appropriate, business details, and project photography arranged to make the business easy to understand and evaluate.
Contact & Lead Generation
Contact forms, quote request forms, and other appropriate inquiry tools where included in the selected package.
Advanced Workflows
Booking systems, lead tracking, notifications, analytics, and other business workflows where included and supported by the actual implementation.
Not every feature is included in every package. Each plan lists exactly what it covers, and nothing is promised that has not been built.
05Process
A point of view, with a purpose.
01
Understand the business
The business, its customers, the services it offers, and what the website needs to accomplish.
02
Art-direct and build
Develop the visual direction, customize the website, organize the content, and implement the functionality appropriate to the selected package.
03
Launch and maintain
Prepare the website for launch and provide ongoing hosting and support according to the agreed plan.
Delivery timing is agreed once the scope is confirmed — we do not quote dates before the work is defined.
06Packages
Two packages. No mystery.
Each package is a one-time setup fee for the initial build plus a monthly subscription for the recurring services listed in that plan. The two are never folded into one number.
Basic
The Digital Presence
For businesses that need a professional, distinctive online presence.
$299
One-time setup
$99/month
Billed monthly
- Customized website design and branding
- Responsive, mobile-friendly layout
- Home page and business introduction
- Services and descriptions
- Contact information and operating hours
- Service area or location information where relevant
- Project gallery or portfolio
- Clear calls to action
- Basic contact form where supported
- Hosting
- Routine maintenance and basic technical upkeep
- Minor content updates and support under a defined fair-use policy
Scope confirmed before work begins
Pro
The Working Website
For businesses that want additional tools for handling inquiries and supporting their operations.
$499
One-time setup
$249/month
Billed monthly
Everything in Basic, plus:
- Advanced quote request or booking workflows appropriate to the business
- Lead capture and inquiry management
- Customer inquiry tracking through the supported dashboard
- Automated email notifications and follow-ups where configured
- Analytics and available reporting
- Additional workflow customization where technically supported
- Employee access features where supported and appropriately configured
- Priority support within a clearly defined support policy
Scope confirmed before work begins
Where a feature depends on an external service, a paid integration, or a custom domain, it may require separate configuration or cost. Third-party subscriptions, domain registration, and email services are disclosed separately whenever they are not included in a package. Nothing is charged and no work begins until you approve the scope.
07Compare
Basic vs Pro, line by line.
Everything in the first group is standard in both packages. The second group is what Pro adds.
| Feature | Basic | Pro |
|---|---|---|
| Standard in both packages | ||
| Customized website design | — | |
| Responsive, mobile-friendly layout | — | |
| Hosting | — | |
| Routine maintenance | — | |
| Minor content updates (fair use) | — | |
| Basic contact form | — | |
| Added with Pro | ||
| Quote request or booking workflows | — | |
| Lead management | — | |
| Automated notifications and follow-ups | — | |
| Analytics and available reporting | — | |
| Additional workflow customization | — | |
| Priority support | — | |
08FAQ
What clients ask first.
Anything not covered here can be raised in your inquiry. We answer it before you commit to anything.
09Contact
Make the work speak. Give it a better stage.
Tell us about your business, what you do best, and what you need your website to accomplish.
- 01Tell us about the business and the services you offer.
- 02We reply with a proposed direction, scope, and the package that fits.
- 03Nothing is charged and no work begins until you approve it.